◆ Strategic SaaS Advisory

Help Your SaaS Business Look, Sound & Operate Enterprise‑Ready

We help mid-market ISVs and product engineering companies close bigger deals, reduce cloud costs, and build world-class operations — grounded in real experience running $120M+ SaaS platforms. Unlike most advisors, we don't stop at recommendations — we stay with you through every step of implementation. We use AI tools deliberately — to accelerate strategy, sharpen diagnostics, and speed up delivery. AI is a multiplier, not a foundation. We build the foundation first.

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30+
Years of real-world technology leadership
$120M
SaaS operations managed at scale
$150M+
Total contract value secured
Core Advisory Areas
From Strategy to Execution
SaaS Value Selling & CXO Messaging
Cloud Economics & ROI Maximisation
Enterprise SaaS Operational Maturity
Security Compliance & CIS Benchmark Alignment
Pre-Sales & Commercial Governance
◆ Why Mavis Dx
We’ve built and operated $120M+ ARR SaaS operations.
Not read about it. Not advised on it.
Actually done it.
Owned enterprise uptime & escalations
Closed $150M+ in enterprise contracts
Built & led global SaaS engineering teams
✓ What makes us different

We've actually operated SaaS at scale

Not theoretical advisors — we've owned uptime, managed enterprise escalations, and run global engineering teams.

✓ One coherent outcome

Architecture, pricing, ops and storytelling — connected

Very few advisors bridge all four. We connect your technology, commercial model, messaging, and deal strategy into a single outcome.

✓ Advisory + Implementation

We don't just advise — we implement alongside you

Every engagement includes hands-on support to roll out what we recommend. No reports handed over and forgotten — we stay until outcomes are delivered.

What We Do
Four Pillars. One Enterprise-Ready Business.

Everything Mavis Dx delivers connects directly to revenue growth, cost reduction, or enterprise credibility.

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SaaS Value Selling & CXO Messaging

Build the messaging framework that wins enterprise deals. Value story, pre-sales playbook, pitch decks, battle cards, and a repeatable GTM model.

GTM StrategyPitch DecksBattle CardsBid Management

Maximising ROI & Optimizing TCO

Cost-to-serve models, pricing handbooks, Deal P&Ls, and Cloud FinOps governance. Reduce costs up to 20% while increasing efficiency.

FinOpsPricing HandbookDeal P&LContract Framework

Security Compliance

Security blueprint and CIS benchmark compliance aligned to shared security models, industry mandates, and regional data regulations. Enterprise-ready without slowing delivery.

CIS ComplianceSecurity BlueprintRegulatory Alignment

Enterprise SaaS Operational Maturity

Build operations with 99.999% availability and Zero RPO. Day-0/1/2 runbooks, DR/BCP, and AI-powered automation.

99.999% SLADR & BCPAI AutomationRunbooks
The Mavis Dx Advantage
Why clients choose us

Three things that genuinely separate Mavis Dx from the advisory crowd.

01

We bridge technology, commercial strategy, and enterprise trust

Architecture + pricing + profitability + executive storytelling + deal strategy — connected into one coherent outcome. Most advisors do one. We do all.

02

We've operated SaaS businesses — not just advised them

We've owned uptime, handled enterprise escalations, managed global engineering teams, and driven multi-million dollar deals from the inside.

03

We stay through implementation — not just the advice

We don't hand over a report and disappear. Every commitment comes with on-the-ground support to ensure outcomes are actually delivered — not just defined.

04

We use AI deliberately — as a multiplier, not a substitute

We apply AI tools to accelerate strategy formation, sharpen diagnostics, and speed delivery. But AI on a broken foundation just automates chaos faster. We build the foundation first, then accelerate.

$120M
SaaS platform operations managed globally
300+
Enterprise customers supported
99.99%
Uptime on production systems
30+
Years across aviation, pharma, logistics & BFSI
$150M+
Total contract value secured

Across Aviation, Logistics, Pharma, Healthcare, BFSI and Hospitality

How We Engage
From first call to measurable outcome
01

Discovery Call

Understand your current state, growth goals, and the biggest gaps holding you back

02

Diagnostic

Deep-dive assessment across ops, pricing, GTM, and architecture to find priorities

03

Engagement Plan

A focused, time-boxed plan tailored to your team's bandwidth and business goals

04

Deliver & Embed

Hands-on delivery with your team — building internal capability, not dependency

Ready to become enterprise-ready?

Book a no-obligation 30-minute discovery call with Sethunath. See how our engagement model works →

Book Discovery Call →
Services

Four pillars. One enterprise-ready business.

Everything Mavis Dx delivers is designed to help mid-market ISVs close bigger deals, reduce costs, and operate with confidence.

Service 01

SaaS Value Selling & CXO Messaging

Enterprise buyers make decisions based on business outcomes, not feature lists. We build the messaging framework that speaks directly to CXOs — connecting your technology to measurable value so you win more deals at better margins.

Discuss this service

What we deliver

CXO Value Messaging FrameworkPositioning and narrative that resonates at board level
Pre-Sales Playbook & Pitch DecksStandardised, repeatable tools your sales team can use immediately
Battle Cards & Competitive IntelHandle objections and competitive comparisons with confidence
Repeatable GTM Model & Case StudiesA scalable engine for consistent market growth
Bid Management FrameworkStructure for winning complex multi-stakeholder RFP processes
Service 02

Maximising ROI & Optimizing TCO

Uncontrolled cloud costs and opaque pricing erode margin and undermine enterprise trust. We build the financial rigour your SaaS business needs to reduce costs by up to 20% while increasing efficiency.

Discuss this service

What we deliver

SaaS Cost-to-Serve ModelsUnderstand the true cost of delivering your service at scale
Pricing Handbook & Deal P&LConsistent, defensible pricing your sales team can rely on
Cloud FinOps Baseline & GovernanceReal-time visibility and control over cloud spend
Contract FrameworkRobust commercial structures that protect your margin
Service 03

Security Compliance

Enterprise procurement teams and CISOs ask hard security questions. We help you answer them confidently with a blueprint and compliance to CIS benchmarks aligned to shared security models, industry mandates, and regional regulations.

Discuss this service

What we deliver

Security BlueprintEnd-to-end architecture aligned to your stack and market
CIS ComplianceEnsure that your architecture and deployment are compliant with CIS benchmarks
Regulatory Compliance AlignmentGDPR, HIPAA, ISO 27001, and regional laws mapped to your operations
Shared Security Model ReviewClear responsibility boundaries across cloud, platform, and app layers
Service 04

Enterprise SaaS Operational Maturity

Enterprise customers expect 99.999% availability, zero data loss, and professional incident management. We help you build the operations function that delivers exactly that.

Discuss this service

What we deliver

Operations Runbook (Day-0/1/2)Complete playbooks from launch to steady-state to incident response
99.999% Availability ArchitectureDesign and governance for high-availability SaaS platforms
Zero RPO DR & BCPMature disaster recovery your enterprise customers demand
AI-Powered Operations AutomationIntelligent alerting, auto-remediation, and proactive capacity management

Not sure which service fits?

Start with a 30-minute discovery call — Sethunath will help you identify the right priority.

Book Discovery Call →
About

Experience that can only come from doing — not advising.

Mavis Dx was founded on a simple belief: the best consulting advice comes from people who have actually operated at scale.

Sethunath U N — Chief Consultant & Advisor, Mavis Dx Consultants
Sethunath U NChief Consultant & Advisor
linkedin.com/in/sethunathun[email protected]+91 96450 06965
Lead Advisor
Sethunath U N
Cloud & SaaS Transformation Leader · Chief Consultant & Advisor, Mavis Dx Consultants (OPC) Pvt Ltd

Sethunath is a Cloud and SaaS transformation leader with nearly 30 years of experience at the intersection of cloud architecture, SaaS operations, pre-sales, and executive advisory — turning complex technology into measurable business outcomes.

His strongest contributions sit at the heart of cloud and SaaS business success: translating application designs into pragmatic cloud architectures, building TCO models and Deal P&Ls that drive profitability, crafting SaaS value propositions that convince CXOs, leading global engineering teams, designing GTM strategies, and winning in pre-sales.

He brings equal strength in building SaaS operations to 99.99% availability and managing crisis in complex enterprise environments — with real outcomes to back it up.

Domain Experience

AviationLogistics & CargoPharmaceuticalsHealthcareBFSIHospitalityMarine ContractingTransport
$120M+
SaaS platform operations managed globally
$150M+
Total contract value secured for clients
Philosophy
What we stand for
🔍

Practical over theoretical

Every recommendation is grounded in what we've actually done. If it doesn't translate to your business reality, we won't suggest it.

🎯

Outcomes, not deliverables

We measure success by what changes in your business — deals won, costs reduced, operations improved.

⭐

Capability, not dependency

We work with your team so the knowledge stays. The goal is always to leave you more independent.

Insights

Practical thinking on SaaS, cloud, and enterprise growth

Written by practitioners who've been in the room when the stakes were real.

SaaS Strategy · AI

Build the Foundation First. Then Let AI Accelerate It.

There is a seductive narrative that AI tools will improve productivity in a fraction of the time. But AI on a broken foundation just automates the chaos faster. Here is what the foundation actually looks like — and why it comes first.

May 2026 Read →
ISV Strategy · AI Era

The Disruptor Gets Disrupted.

SaaS was born from real frustration — someone standing in an airport queue, a hospital corridor, a crowded bus stop. Now those same disruptors face their own reckoning. What it takes to survive the AI era — and why foundations matter more than ever.

May 2026 Read →
Cloud Economics · SaaS Finance

The Hidden Cost of Not Having a SaaS Cost-to-Serve Model

Most SaaS companies know their ARR. Very few know their actual cost to serve each customer tier. The gap between those two numbers is where margin gets destroyed — and where the smartest companies find their biggest optimisation opportunities.

May 2026 Read →
Operations · Enterprise Sales

Five Ops Gaps That Kill Enterprise Deals Before They Close

Your product is ready. Your pricing is competitive. But the enterprise prospect keeps stalling. Often the blocker isn't features — it's operational credibility. Here are the five gaps we see most, and how to close them.

May 2026 Read →
Pre-Sales

Building a Pre-Sales Function That Wins — Not Just Demos

The best SaaS companies treat pre-sales as a strategic asset — connecting architecture credibility, commercial acumen, and executive storytelling into a single role.

Jun 2026 Read →
Security

The Shared Security Model — For SaaS Product Teams

Cloud providers protect the infrastructure. You protect everything above it. Most mid-market teams haven't drawn those boundaries clearly enough to satisfy enterprise CISO scrutiny.

Jun 2026 Read →
Get In Touch
Let's talk about your business

Whether you're preparing for an enterprise deal, trying to control cloud costs, or building operational maturity — a 30-minute call with Sethunath will give you immediate clarity.

[email protected]
+91 96450 06965
UNRA 25B, NCC Road, Ambalamukku PO,
Thiruvananthapuram, Kerala 695005, IndiaA-1302, Arvind Oasis, Tumkur Road, Nagasandra,
Bengaluru, Karnataka 560073, India
linkedin.com/company/mavisdx
What to expect

A focused 30-minute call to understand your situation. No pitch, no pressure. You'll walk away with at least one actionable insight — regardless of whether we work together.

Message received!

Sethunath will be in touch within 24 hours to schedule your discovery call.