Service 02

Maximising ROI & Optimizing TCO

Uncontrolled cloud costs and opaque pricing erode margin and undermine enterprise trust. We build the financial rigour your SaaS business needs to reduce costs by up to 20% while increasing delivery efficiency.

FinOpsCost-to-ServePricing HandbookDeal P&LContract Framework
The Challenge

Cloud spend is growing. But do you know what it actually costs to serve each customer?

Most SaaS companies track ARR carefully. Very few track cost-to-serve by customer tier, geography, or product module. The gap between those two numbers is where margin gets destroyed — and where the largest optimisation opportunities hide.

Without rigorous cloud FinOps governance and a defensible pricing model, you're making commercial decisions on incomplete information. Deals get priced on gut feel, cloud bills arrive as surprises, and contract structures inadvertently cap your growth.

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What we deliver

SaaS Cost-to-Serve ModelsUnderstand the true cost of delivering your service at scale, broken down by tier, module, and geography
Pricing Handbook & Deal P&LConsistent, defensible pricing your sales team can rely on — with real margin visibility at deal level
Cloud FinOps Baseline & GovernanceReal-time visibility and control over cloud spend with tagging, budgets, and ongoing governance
Contract FrameworkRobust commercial structures that protect your margin across deal types and customer segments
Who This Is For

Built for SaaS companies where financial discipline needs to catch up with growth.

This service is most impactful when cloud costs are growing faster than revenue, when deal-level profitability is unclear, or when the current pricing model feels like it was designed for an earlier stage of the business. It's also valuable during enterprise sales cycles, where procurement teams increasingly ask detailed questions about cost structures and pricing rationale.

Sethunath has built and managed $120M+ ARR SaaS operations — including managing complex multi-cloud cost structures across aviation, pharma, and logistics platforms — and brings that practical perspective to every engagement.

Typical engagement outcomes

Up to 20% cloud cost reductionRightsizing, commitment-based pricing, and waste elimination typically deliver significant savings within 90 days
Clear deal profitabilityEvery deal can be evaluated against a known cost baseline before it's signed
Credible pricing conversationsEnterprise procurement teams gain confidence when pricing is structured and justified
Governance that scalesFinOps processes that grow with the business without becoming bureaucratic overhead
Why It Matters
What this unlocks for your business
📉

Reduce cloud costs

Systematic FinOps governance identifies and eliminates waste, optimises spend, and typically reduces cloud bills by 15–20%.

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Improve deal margins

When you know your true cost-to-serve, you can price confidently and protect margins without guesswork.

🤝

Build commercial trust

Enterprise buyers and their finance teams respond to transparent, structured pricing with higher confidence and faster sign-off.

Ready to understand what your SaaS actually costs to deliver?

Book a 30-minute discovery call. Sethunath will help you identify where the margin is going.

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